That's how I felt when I read Marcos A.T. Silva's review of StuffIt Deluxe. He had a lot of great things to say about it, but this one caught my attention:
"The self-extracting archives creator of StuffIt Deluxe 2010 is the most comprehensive and powerful I have ever seen on the market. The resulting executable comes out exactly the way you want, and creating them is extremely simple."
He also uses the word sensational with a good connotation, which I think is a pretty underrated and underused word. See StuffIt Deluxe in a new light when you read the rest of his review.