I know that starting your own kickstarter campaign can be a bit daunting. I mean what’s more nerve wracking than sending your own precious project out into the world for everyone to see? Recently, I started my own kickstarter campaign, Sasquatch & Son and I’ve learned a few things that might just help you put your project on the map!
1.) MAKE A VIDEO
The best way to get yourself out there is to make a video. It’s best to put a face to your project and there’s no better way to make your campaign approachable than to make a video. People like to see who they are buying from, this way they can make a connection. People like to know that you’re a real person and not a robot from another planet, (although if you’re a robot from another planet, that’s cool too).
Make sure you show enthusiasm. I can’t tell you how many videos I’ve seen where the people talking are just standing there looking bored. Make sure to move the camera around, stay loose, and be yourself. This is YOUR chance to tell people why your project is so great, have fun with it.
2.) TELL YOUR STORY
Kickstarter is about sharing, and what you’re sharing is an experience. People want to know who you are and what your story is. They’ll be more interested in becoming apart of your project if you tell them what you’re trying to do and what obstacles you’ve overcome in order to make your dreams a reality. Incorporate your story into your pitch, and people will connect with what you’re doing. Everyone loves someone with a dream!
3.) TAKE SOME PICTURES!
A picture really is worth a thousand words. I know you’ve heard that phrase a million times, but it’s really true. There’s a design rule that says people tend to remember pictures better than words. So, whether it's artwork, photographs, or films, put some thought into what images you put up on your site. Let the pictures help sell your product.
4.) COLLABORATE WITH PEOPLE TO GENERATE COOL REWARDS
As soon as you launch your Kickstarter project, people are going to be looking at those rewards. Make sure you put some thought into what you offer people and come up with some interesting gifts. In my case, I teamed up with Smith Micro and we were able to package several programs like Anime Studio Pro, MotionArtist, and Poser into our campaign.
5.) CALLS TO ACTION
The success of your Kickstarter campaign depends on your backers. So, when people come to your site, make sure you have text that tells them what exactly you’d like them to do. Make sure you remind people that you need their help to spread the word, and give them instructions on how to do so. Remember, Facebook, Twitter, Instagram, and Pinterest are your friends!
Whether you’re animating your magnum opus with Anime Studio Pro, or recording your band’s first album, crowdfunding has enabled many artists to see their dream projects come to fruition. If you’ve got an amazing idea, don’t be afraid to jump in! Be sure to look at other people’s experiences with Kickstarter for guidance, and go for it. While I’m still in the middle of fundraising my project Sasquatch & Son, I’m still learning myself. If you’ve had some success on Kickstarter, share it with us. We’d love to hear how you made your masterpiece.